Design + Story


This 30 second spot showcases the Jeep Rubicon as an adventurer laying down the groundwork for the wild. Armored in gold with the stealth of a lion, this pulp action savage attracts wildlife back into the city. As the Rubicon cuts through street corners and freeway underpasses, the streets transform into his own natural habitat, claiming his territory once again. Urban wilderness is no match for the fearless Rubicon.

Special thanks to Paul B Kim